PhoCusWright’s latest report projects that one third of global travel will be booked online by 2012. But, although hotels account for 36% of overall travel sales, they represent only a fraction of online bookings. Consider the suggestions below to get more bookings from your online listing. These tips take into account TripAdvisor’s recent surveys conducted in the US.
- Show off your Internet access offerings. Especially if you provide complimentary Wi-Fi access, which is a key factor for travellers nowadays. If you have high-speed access, you should include it in your summary and your selling point.
- Help travellers visualize their stay. Over 90% of travellers prefer listings that include photos. These pictures should capture their attention and be displayed in a nicely arranged picture gallery.
- Display your eco-friendliness. Almost 50% of travellers take into consideration eco-friendly factors, so you should include in your listing the eco-friendly features your property offers.
- Provide adequate offers at the right time. Travellers consider that incentives are the best development in travel and LetMeGo excels in this front. Hosts can distinguish themselves by providing personalized offers to travellers.
And one bonus tip; try to avoid issues with your web infrastructure so you don’t get caught in the middle like these property managers.
Alberto is the Community Connector of 
Good points! Especially the one about wi fi access, which is becoming a hot topic in New Zealand where customers still have to pay exhorbitant access fees in many places. See New Zealand Herald article http://www.nzherald.co.nz/opinion/news/article.cfm?c_id=466&objectid=10724552 Free access is a priority, and customers feel less ripped off if the costs are simply built into your pricing structure!