The LetMeGo Challenge in Portuguese was an eight-month contest designed to help us find the person who will lead the Portuguese version of LetMeGo. The winner receives a long-term management contract, a yearly salary of USD48,000, bonuses, and stock options worth 20% of the Portuguese business.
Here is a short timeline:
- Jan, 20th: The LetMeGo Challenge was announced.
- Feb 20th: The deadline to apply was reached. 120+ applications were received.
- Feb 21st: 67 candidates were selected to move on to the next round.
- Feb 22nd – Feb 28th: Seven tests were administered to the candidates, one per day, to test different skills.
- March 10th: Three candidates moved on to the next round: Chris Cancado, Martin Omedes, and Sérgio Rebelo.
- April 5th – Nov 4th: A seven-month test started. Each candidate launched a version of LetMeGo in Portuguese under a different brand.
- Today, Nov 5th: After tons of analysis, the winner of the challenge is announced.
I wish Chris, Martin, and Sérgio could all win. They have all demonstrated themselves to be great humans and professionals with the skills required to make LetMeGo a successful venture in Brazil and Portugal. Still, one winner must be selected, regardless of what we would prefer in a perfect world. So then, the winner of the LetMeGo Challenge in Portuguese is…
Sérgio Rebelo!
Congratulations Sérgio!
Why Sérgio?
We analyzed the performance of the challengers in many areas, including resourcefulness, speed, copy-writing, customer service, market penetration, social marketing, search engine optimization, and business development. Of course, Sérgio didn’t lead in all fronts, but he did in most. Well done Sérgio!
What is next?
Sérgio has a great challenge ahead. If anything, we have learned that the Brazilian and Portuguese markets are quite different. Sérgio will work together with us in our New York office to hone these strategies. We will also attempt to reach agreements with Chris and Martin so that they can help us with our plans.
Credit where credit is due
While the candidates all worked very hard, I want to acknowledge the hard work that the LetMeGo team put into making this contest a success. They all invested an overwhelming amount of time and effort to make sure that the challenge was properly executed. @leonardosuarez and @gigiborja deserve a special mention, since they handled most of the planning and logistics. Great work, team!
Alexander Torrenegra
P.S. I haven’t yet recovered from writing this post; however, I must get ready for the end of the LetMeGo Challenge in Spanish. It will be announced next week, in Bogota. Stay tuned!
Alexander is LetMeGo's co-founder and jefe. Here is his LetMeGo 
Congratulations to all of the challengers! And of course, extra congrats to Sérgio. You did a great job indeed!
And kudos to the whole team. The challenge was a very constructive and fun experience for us all
Congratulations to Chris, Martin and of course Sérgio…. I know they all gave their best. I have had the honor to work with all of them together with all the amazing LetMeGo team.
Big Hug !!
Congrats Sergio (clap) , plenty of work !
Chris and Martin you have done a remarkable work (bow)
Congratulations to all the challengers!
It’s been an honor to see your work and learn from your techniques and tactics!
Sèrgio: I wish you the best with the brazilian and portuguese markets and well.. you know i’m ready whenever you need something SEO related (or in general).
To the logistic team behind the challenge: Congratulations because you created a great expecience that I would like to have the change to experience one day!
Cheeeeers!!!
Congrats to a great acquaintance I was able to meet, thanks to this great adventure called The LetMeGo challenge.
I wish you were able to meet with us in Bogota next week so we could celebrate before the next stage of this journey begins.
Parabens Sérgio!!!
Congratulations Sergio.
After months of not looking at my twitter account. I decided to look today and at Alexanders blog too.
Only to find out that the Portuguese winner was announced today.
Amazing, we really are all connected.
The hair at the back of my neck stood up and clapped.
Rock on Sergio.
You chose the right man for the job.
Congratulations Sérgio and all the other finalists, this sounds like it was a tough competition.
Sérgio is an avid enthusiast of the web in Portugal, always present whenever there’s an event. It’ll be great chatting when I bump into him at the next event about the letmego challenge and what the future holds…
Best of luck to Sérgio & Let me go!
Parabéns Sérgio e equipa letmego!
Team-it was a tremendous experience getting to know you guys. Thanks so much for the opportunity.
Sergio, I wish you the best of luck as you set to conquer the markets in Brasil and Portugal.
Minhas boas vibracoes direto da California!
It´s a unique contest with great participants, and a great team to support us all the time.
To the winner i wish that the future will be even greater that the past
To the not winners, great work guys, keep it that way…
To leonardo i must thank him for the everything.
And to all pacticipants that like me, have been part of this adventure, sheers…
Drink water and be happy
Pedro Vila Verde | Portugal
Congrats Sergio and the best of luck as you develop the Brazilian and Portuguese markets!
And to the LMG team, thank you for the opportunity! It was great working with you guys. Quite the learning experience. I have to say I will not miss the POs though. LOL.