The LetMeGo Logo Timeline

Right after we secured the domain name “letmego.com“, we started to daydream about our logo. It didn’t take much. After a few days, we were already working on it. This is the little story called ‘How The Logo Came To Be’.

Coming up with a logo is not an easy task. Many things need to be kept in mind. Some of them are obvious:

• The logo should use fonts that are large and easy to read.
• The logo should be attractive!
• The logo should include our name.

However, some of the requirements for our logo are not so obvious:

• Given that the phrase “let me go” is commonly used in English language in both positive and negative connotations, we need to make sure that our logo looks fun, so that any negative feeling is not related with out brand.
• LetMeGo is a phrase composed of three words. The logo should allow for the easy reading of each one.
• The logo should be flexible with colors, as the look and feel of our website may change and the logo should easily adapt to it.
• The logo should use a font not currently used by other major lodging websites.

Keeping this in mind, Maestro finished its first version around April of 2008:

Three months later we decided to play with the logo once again. This was the result:

In October of last year, Maestro took matters into his own hands and, without telling me, worked on this new logo:

I was impressed. I loved it! Not only did it include all of the requirements above, but it also includes the feeling of travel by using the image of a luggage tag.

A few months ago, as we played around with the definite look and feel of LetMeGo, we applied new colors to the logo. Unless we change our mind for some unforeseeable reason, this is the logo that will see the light of day when LetMeGo goes beta.

Thank you Maestro!